Bootstrap I.T. » Social Media http://www.bootstrapit.net I.T. related entrepreneurial resources for the masses Tue, 18 Aug 2009 16:47:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Ten ways to jump start your business http://www.bootstrapit.net/2009/07/ten-ways-to-jump-start-your-business/ http://www.bootstrapit.net/2009/07/ten-ways-to-jump-start-your-business/#comments Sat, 04 Jul 2009 17:38:22 +0000 Max http://www.bootstrapit.net/?p=4 If you’re starting your business now, they’re many ways that could help you get ahead or at least catch up.  A common misconception is that image isn’t so important. However, if you look into it, you’ll realize that you’ve been biased by image so many times. You’ve probably made many decisions based on image, and not on thought. There’s a reason for that. People are into aesthetics. Visual decision making is a fact. People perceive order, cleanliness, symmetry, and specially beauty.

Taking this into account, how can we provide a better image to our clients? I’m not talking about going shopping for new shoes, some jackets and ties. I’m talking about your identity as a professional, or your business.

Let’s see the list.

  • Find your business a great name, this should represent you and your company
  • If you already have a name, get a professionally designed logo. Do not underestimate the importance of your logo
  • Get professional looking business cards
  • Get your own domain name
  • DO NOT use @hotmail, @gmail, @yahoo on your business card. Get your @yourbusiness.com email
  • Get a website (a blog is not supposed to be your presence on the web).
  • Provide a feedback channel on your site
  • Secure your name on twitter
  • Get your business a page on Facebook
  • Customer Relationship Management (CRM) is your friend

Optionally, you could also get one of those 1-800 numbers forwards.  It will give a more solid feeling both to your business card and your website. I know that some of these are obvious to some people; however, I’ve seen my uncommon quantity of professionals fail at such “obvious” tasks.  On my next posts I will dig deeper into this list. I will provide real services that will help you accomplish these, spending little or no money at all.

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